INVEST IN TOMORROW, TODAY

Explore the potential benefits and ease of investing in gold

A woman holding her phone and investing in gold online. She is smiling and has a golden glow. There's a window to her right.

Gold. It’s famous for being a ‘safe haven’ investment thanks to years of strong performance in both good and bad economic times.

Discover how investing in gold today could help protect you against tomorrow’s surprises.

Discover more of gold’s potential benefitsLearn about gold's qualities

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

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CONFIDENCE IN GOLD

CONFIDENCE IN GOLD

Principles and guidance for trust and safety when investing in gold

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GOLD OVER THE LONG AND SHORT TERM

GOLD OVER THE LONG AND SHORT TERM

Easily bought today, investing in gold could help you in the future

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HOW TO BUY GOLD FOR THE FIRST TIME

HOW TO BUY GOLD FOR THE FIRST TIME

Investing in gold can be easy and affordable

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GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

Dig deeper on gold's role

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HOW GOLD IS DIFFERENT

HOW GOLD IS DIFFERENT

An investment in gold is one of the most unique assets you can own

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ReturnsA proven asset with competitive returns

Since 1971, gold’s return has been similar to equities and outperformed bonds.[1]

In the last 20 years, gold outperformed most major asset classes (see chart).[2]

In the last 20 years, gold’s global investment demand increased by an average of 10% per year.[3]

Through its dual nature as a consumer good and investment, gold has historically preserved its value. Unlike fiat currencies, gold can’t be printed, only mined — this explains in good part why it has consistently outperformed all major fiat currencies.[4]

This graph compares the average returns for some of the major asset classes, here are the definitions of the less well-known terms.

REITs - Real Estate Investment Trusts

EM - Equities Emerging Market Equities

Consider gold’s potential benefits

Gold is used in everything from electronics to jewellery, but you can also invest in it. The unique nature of gold could help in times of economic turmoil, and growth. Find out how.

The Case for Gold

Get the guide for investing in gold

Investing in gold can be simple and safe — provided you ask the right questions. Find out more with our 5-step guide to buying gold safely.

A proven protector in times of turmoil

History shows that people flock to gold in uncertain times because of its unique combination of qualities.

If you're looking for more secure options for storing your wealth, gold offers the potential for competitive returns over time.

Sold worldwide, should the economy change rapidly in the future, you could counter unforeseen costs by selling your gold to a ready, global market.

Invest in tomorrow, today, with gold.

Get weekly insights on gold’s performanceStay up to date

When it comes to meeting the challenges of today’s fast-changing economy, gold’s unique characteristics make it a highly relevant asset. Follow gold’s performance with weekly updates delivered directly to your inbox.

Get the latest insights from the World Gold CouncilExplore the home of gold research

Whether you’re interested in deepening your understanding of gold or sharing what you’ve learned with your financial advisor, get the latest data and insights on gold at Goldhub.