GOLD OVER THE LONG AND SHORT TERM

With Grandma Auburn

Gold could help you build your wealth — and protect it

Gold has helped me deal with unexpected costs and grow my savings over time. Here’s why:

In investment terms, ‘liquid’ assets are easily bought and sold. Hundreds of billions of dollars worth of gold are traded worldwide every day — making gold one of the most liquid assets around. Easy to buy. Easy to sell.

Gold is widely used in jewelry, technology and more, but it’s also rare — all the gold in the world only weighs as much as three-quarters of the Empire State building.

Both in-demand and very scarce, gold has historically preserved its value over time and can offer you the potential for returns.

THE CASE FOR GOLD

Meet all the other Auburns

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

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HOW GOLD IS DIFFERENT

HOW GOLD IS DIFFERENT

An investment in gold is one of the most unique assets you can own

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HOW TO BUY GOLD FOR THE FIRST TIME

HOW TO BUY GOLD FOR THE FIRST TIME

Investing in gold can be easy and affordable

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CONFIDENCE IN GOLD

CONFIDENCE IN GOLD

Principles and guidance for trust and safety when investing in gold

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GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

Dig deeper on gold’s role

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