HOW TO BUY GOLD FOR THE FIRST TIME

Man sitting on a couch with a large phone in hand buying gold online

Investing in gold today can be easy and affordable

Accessing the protection that gold could offer you is simple. Easy-to-buy, anyone can feel confident from their very first investment in gold.

Bought and sold worldwide, gold trades more than many other major financial assets. With a wide choice of products available, gold could be the easiest investment you'll ever consider making.

Investing in gold can be simple and safe, too—provided you ask the right questions. Take a look at the straightforward guidelines laid out for you in the 5-step guide to buying gold safely.

BUYING GOLD SAFELY

Discover more of gold's potential benefits Learn about gold's qualities

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

LEARN MORE

CONFIDENCE IN GOLD

CONFIDENCE IN GOLD

Principles and guidance for trust and safety when investing in gold

LEARN MORE

GOLD OVER THE LONG AND SHORT TERM

GOLD OVER THE LONG AND SHORT TERM

Easily bought today, investing in gold could help you in the future

LEARN MORE

GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

Dig deeper on gold's role

LEARN MORE

HOW GOLD IS DIFFERENT

HOW GOLD IS DIFFERENT

An investment in gold is one of the most unique assets you can own

LEARN MORE
BUYING GOLD SAFELYTHE CASE FOR GOLD