HOW GOLD IS DIFFERENT

With Paul and Saul Auburn

Balancing risk and the potential for returns

Any investment comes with risk — so we don’t keep all our eggs in one basket.

We invest in lots of different assets. Should an unexpected event threaten the value of one investment, the others help balance out its performance. This is what investors call ‘diversification’.

One asset can be uniquely useful for diversifying a portfolio: gold.

Gold has outperformed most major asset classes over the past 20 years; it has also historically performed well in periods of financial turmoil. Gold could provide you with returns plus an effective way to hedge risks.

Find out more about why gold is one-of-a-kind.

THE CASE FOR GOLD

Meet all the other Auburns

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

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GOLD OVER THE LONG AND SHORT TERM

GOLD OVER THE LONG AND SHORT TERM

Easily bought today, investing in gold could help you in the future

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HOW TO BUY GOLD FOR THE FIRST TIME

HOW TO BUY GOLD FOR THE FIRST TIME

Investing in gold can be easy and affordable

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CONFIDENCE IN GOLD

CONFIDENCE IN GOLD

Principles and guidance for trust and safety when investing in gold

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GOLD'S ROLE IN A PORTFOLIO, AND SOCIETY

GOLD'S ROLE IN A PORTFOLIO, AND SOCIETY

Dig deeper on gold's role

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