GOLD OVER THE LONG AND SHORT TERM

Man standing beneath a giant bar of gold floating above his head

Gold could help you build your wealth — and protect it

Gold could help you deal with unexpected costs and help you grow your savings over time. Here’s why:

In investment terms, ‘liquid’ assets are easily bought and sold. Hundreds of billions of dollars-worth of gold are traded worldwide every day. Easy to buy and sell, gold is one of the most liquid assets available.

Gold is widely used in jewellery, technology and more, but it’s also rare—all the gold in the world only weighs as much as three-quarters of the Empire State Building.

Both in-demand and very scarce, gold has historically preserved its value over time. Whatever stage of life you are planning for, gold can offer you the potential for returns.

THE CASE FOR GOLD

Discover more of gold's potential benefitsLearn about gold's qualities

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

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CONFIDENCE IN GOLD

CONFIDENCE IN GOLD

Principles and guidance for trust and safety when investing in gold

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HOW TO BUY GOLD FOR THE FIRST TIME

HOW TO BUY GOLD FOR THE FIRST TIME

Investing in gold can be easy and affordable

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GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

Dig deeper on gold’s role

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HOW GOLD IS DIFFERENT

HOW GOLD IS DIFFERENT

An investment in gold is one of the most unique assets you can own

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