CONFIDENCE IN GOLD

A door in a dark room is slightly ajar so that the golden light from the next room pours in—symbolising confidence in gold.

Guidelines that give investors confidence

You make the commitment to build a life. And for any investment you're making in support of your future, it’s worth checking all the boxes.

When it comes to buying gold, you want to understand the product you're buying, be certain that it’s authentic, and understand how it will be kept safe.

The 5-step Guide to Buying Gold Safely lays everything out for you—helping you choose the right product for your needs and verify that products and sellers are legitimate. There are also sections on evaluating costs and spotting untrustworthy sellers.

Feel the confidence that comes from knowing you're following the industry’s best-practice guidelines.

BUYING GOLD SAFELY

Discover more of gold's potential benefitsLearn about gold's qualities

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

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GOLD OVER THE LONG AND SHORT TERM

GOLD OVER THE LONG AND SHORT TERM

Easily bought today, investing in gold could help you in the future

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HOW TO BUY GOLD FOR THE FIRST TIME

HOW TO BUY GOLD FOR THE FIRST TIME

Investing in gold can be easy and affordable

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GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

Dig deeper on gold's role

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HOW GOLD IS DIFFERENT

HOW GOLD IS DIFFERENT

An investment in gold is one of the most unique assets you can own

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