HOW GOLD IS DIFFERENT

Man standing beneath a giant gold coin floating above his head

Balancing risk and the potential for future returns

Any investment comes with risk. However, investing in lots of different assets – rather than ‘keeping all your eggs in one basket’ – is what investors call ‘diversification’.

Should an unexpected event threaten the value of one investment, the others help balance out its performance.

And there is one asset you can invest in today that can be uniquely useful for diversifying a portfolio: gold.

Gold has outperformed most major asset classes over the past 20 years; it has also historically performed well in periods of financial turmoil. Gold could provide you with returns plus an effective way to hedge risks.

Find out more about what makes gold unique.

THE CASE FOR GOLD